Conscious and positive-impact tourism has just gained new momentum in Brazil. PlanetaEXO announces its affiliation with The Long Run, one of the leading global networks dedicated to sustainable tourism.
With this achievement, PlanetaEXO becomes the first Brazilian travel company to join The Long Run, an international network of destinations committed to responsible tourism. In Brazil, the network already includes names such as Refúgio Ecológico Caiman, Pousada Trijunção, and Ibiti Projeto. Now, this commitment also extends to the experiences offered through PlanetaEXO‘s carefully selected partners, all aligned with The Long Run’s 4Cs framework: Conservation, Community, Culture, and Commerce.
“Being alongside such important initiatives and having the recognition of The Long Run is a milestone for us”, says Lucas Ribeiro, founder of PlanetaEXO. “We’ve always believed that tourism can be a force for positive change, and being part of this global community reinforces the value of our mission.”
Photo: Aleksandrs Orlovs
What Is The Long Run and Why It Matters
Founded by the Zeitz Foundation, The Long Run is today one of the most respected global networks promoting tourism that protects nature and supports local communities. Its members commit to four key pillars:
- Conservation: Protect biodiversity and reduce environmental impact.
- Community: Involve and benefit local populations.
- Culture: Promote and respect cultural diversity.
- Commerce: Encourage long-term sustainable business practices.
PlanetaEXO’s admission followed a rigorous evaluation process to ensure alignment with these principles.
Photo: Lucas Neves
Who are we?
Founded in 2021, PlanetaEXO was born from the desire to connect travelers with authentic, responsible adventures led by local guides and communities involved in environmental preservation. The project began in Chapada Diamantina with the iconic Pati Valley trek, but from day one, the goal was broader: to become a global platform for sustainable travel.
PlanetaEXO does more than organize trips, it curates immersive experiences that prioritize environmental respect and community leadership. A significant share of the revenue generated by tours goes directly to local families, guides, and small businesses.
”Our model was designed to have a positive impact from the start, not just for travelers, but for everyone involved. We believe extraordinary adventures can go hand in hand with preserving and strengthening the places we visit.”
Lucas RibeiroFounder of PlanetaEXO
Photo: Clovis Cruvinel
The Value of Global Collaboration
In a world where mass tourism often harms ecosystems and erases cultural identities, The Long Run stands out as a model for transformative and inclusive tourism. The network goes beyond buzzwords and fosters deep, long-term benefits for nature and local communities.
By joining this global movement, PlanetaEXO not only commits to best practices but also gains access to knowledge exchange, training, and international collaboration, tools that are key to improving impact-driven tourism while respecting local realities.
Looking Ahead: What’s Next for PlanetaEXO
Joining The Long Run signals a new chapter in PlanetaEXO’s journey. The company is currently expanding its itineraries to new regions across Brazil and Latin America, focusing on destinations with high ecological and cultural value.
It also plans to invest in training programs, partnerships with conservation projects, and technological improvements to make sustainable travel more accessible and efficient.
“We want to show that adventure tourism can be a real catalyst for environmental and social change”, concludes Lucas Ribeiro. “Our journey is just beginning.”
About The Long Run
Founded in 2009 by the Zeitz Foundation, The Long Run is a global initiative supporting tourism enterprises committed to a positive, long-term impact. With more than 40 members across five continents, including lodges, private reserves, and community-led projects, the network currently protects over 20 million acres of biodiversity worldwide.
👉 Want to know more about our commitment as a member? Visit PlanetaEXO’s profile on The Long Run website.
