Conscious and positive-impact tourism has just gained new momentum in Brazil. PlanetaEXO announces its affiliation with The Long Run, one of the leading global networks dedicated to sustainable tourism.

With this achievement, PlanetaEXO becomes the first Brazilian travel company to join The Long Run, an international network of destinations committed to responsible tourism. In Brazil, the network already includes names such as Refúgio Ecológico Caiman, Pousada Trijunção, and Ibiti Projeto. Now, this commitment also extends to the experiences offered through PlanetaEXO‘s carefully selected partners, all aligned with The Long Run’s 4Cs framework: Conservation, Community, Culture, and Commerce.

“Being alongside such important initiatives and having the recognition of The Long Run is a milestone for us”, says Lucas Ribeiro, founder of PlanetaEXO. “We’ve always believed that tourism can be a force for positive change, and being part of this global community reinforces the value of our mission.”

What Is The Long Run and Why It Matters

Founded by the Zeitz Foundation, The Long Run is today one of the most respected global networks promoting tourism that protects nature and supports local communities. Its members commit to four key pillars:

• Conservation: Protect biodiversity and reduce environmental impact.
• Community: Involve and benefit local populations.
• Culture: Promote and respect cultural diversity.
• Commerce: Encourage long-term sustainable business practices.

PlanetaEXO’s admission followed a rigorous evaluation process to ensure alignment with these principles.

Who are we?

Founded in 2021, PlanetaEXO was born from the desire to connect travelers with authentic, responsible adventures led by local guides and communities involved in environmental preservation. The project began in Chapada Diamantina with the iconic Pati Valley trek, but from day one, the goal was broader: to become a global platform for sustainable travel.

PlanetaEXO does more than organize trips, it curates immersive experiences that prioritize environmental respect and community leadership. A significant share of the revenue generated by tours goes directly to local families, guides, and small businesses.